Prime Tv, Prime radio on air

The launch took place at the auspicious time with the blessings of President Mahinda Rajapaksa. The President said he is glad that ITN is launching Prime TV and Prime Radio with a truly Sri Lankan identity. He said he is aware that its wide choice of programmes will lay emphasis on Sri Lanka as well as focus more closely on the Asian region with its rich cultural diversity.
The two Channels have been launched with the purpose of bridging the gap between the multi-cultural and multi-ethnic diversity in the Sri Lankan society. This brings a fresh outlook and reform to the English media experience in Sri Lanka. With the new launch, ITN now carries out transmissions of six Channels in the Sinhala, Tamil and English languages. Vasantham Radio and Vasantham TV, the Tamil Channels have won the hearts of the Tamil audience. ITN and Lakhanda Radio have turned out to be the leading media institutions due to the novel presentations.